Megan Sewell

• mabsewell.com • Florida •


PROFILE: Award winning, well-rounded media professional with record of success seeks inspired leadership position in brand management, advertising or creative design.


EXPERIENCE:

Producer/Director II • Cox Media • Gainesville, Florida •

September 2011- Present

• Created award-winning local advertising for clients of various sizes and budgets for small market of major cable company. Duties include client relations; sales consulting and commercial video shoot production from start of project thru completion. Word of mouth recommendations for my work from returning clients helped grow and maintain production revenue.

• Daily self-management of schedule and responsibilities of local advertising production to meet client needs in a mutually beneficial partnership while reporting to remote manager on once weekly or as-needed basis.

• Client relationship building and retention, including brand management and growth concepts while working closely with sales team on high-tier clients to reach sales goals.

• Championed region participation in companywide production share-point website.

• Production of short form (10, 15 & 30 second) and long form (up to three minutes) advertising commercials including copy writing, talent direction, primary photography, lighting and all aspects of post-production.

• Graphic design for on-air commercials, digital web ads.

• Multiple winner of internal "Lens Flair" Award

• 2011 Silver Winner - Local Addy


Senior Producer- Creative Commercial • Sun Broadcasting/WXCW

Fort Myers, Florida Jan. 2009 – September 2011

• Responsible for daily self-directed scheduling for production and post-production needs for top broadcast station in the market. Included client relations, coordination of production and equipment for successful postproduction to meet client’s needs and desires.

• Conceptualization and creative production of on-air local television commercials; write scripts and on-site production of revenue generating local commercials

• Script analysis, production scheduling, and one-man-band in-field production and postproduction non-linear editing of client driven commercial scripts and ad concepts.

Producer – News Promotions and Marketing • WBBH/WZVN

Fort Myers, Florida • April 2003 – January 2009

• Promotions producer and jack-of-all-trades, responsible for creating promotional campaigns for news story and station promotions for number one and number three station in #56 DMA.

• Brand management of two separate news stations linked by an LMA, including topical nightly promotions, station branding and feature story/sweeps promotion.

• Organization of large outside promotional events, including “The Giving Tree Campaign”, the stations largest yearly community charity that reached over 4,000 area seniors with individualized gifts.

• Conceptualize, write and produce promotional campaigns for station image utilizing existing and new brand concepts.

• Write and disseminate press-releases and PR material related to station events and network programming

• Coordination of talent and crew, talent direction, primary photography and lighting.

•Direction for image campaigns and promotional shoots

• Creation of promotional and newscast graphics.


Production Assistant • WLFI TV 18 – West Lafayette, Indiana February 2002 – April 2003

• Creation and publication of graphics used in station promotion and newscasts.

• Create and edit scripts for Commercial and Station Promotional spots

• Began Technical Director's Training: September 2002


News Photojournalist • WLFI TV 18 – West Lafayette, Indiana February 2000 – February 2002

• Remote microwave truck operation for on-location news stories and live feeds

• Shot riot footage aired on CBS national news 2001

• Full-time position was offered during unpaid internship and held for employment upon graduation in May of 2000


EDUCATION:

PURDUE UNIVERSITY- West Lafayette, Indiana- MAY 2000 Bachelor of Arts: Photography & Interdisciplinary Film Studies

UNIVERSITY OF FLORIDA - Gainesville, FL- Spring 2014 Courses towards Online Master’s Degree in Web Design & Online Communication in the School of Journalism


SKILLS:

  • Adobe Creative Suite - Photoshop, Adobe Premiere Pro, Illustrator, After Effects

  • Cameras: Canon C100, Panasonic P2